My guest post for Change, an iPad-based POS system

During the next few weeks, I’ll be contributing guest posts for Change, a Des Moines-based point of sale system for independent local businesses (think restaurants, coffee shops and retail stores). This week, I discussed how local companies can build customer trust and loyalty through social platforms. Hint: It’s not through self-promotion. Click the image below to read about how one tweet earned my business at a local restaurant, and what other companies can learn from that experience.

Screen shot from Change guest post

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