I’m incredibly awkward around children, so I find it ironic that the three issues I care most about revolve around kids: healthy school lunches, girl leadership and confidence-building, and effective fitness programs for children. But these issues are so important. As adults, we know that our childhood shapes who we become – and what’s a better future to build for our communities than one led by healthy, active, confident individuals?
Perhaps knowing how to run is a skill most people gain in childhood, or perhaps it should be instinctive. But yesterday, I asked questions – lots of questions, and seemingly stupid questions – because I just didn’t get it. What part of your foot hits the ground first? When you breathe, where are you pulling in the air from? How do you lengthen your strides without changing your pace? I’m lucky to have someone who will answer my incessant questions, no matter how obvious the answers may seem.
I cannot believe that the make-up of school lunches has not changed in 20 years (or more). Children and teens are learning poor nutrition habits, and the worst part of the issue is that it’s remarkably class-based. In many families, if parents are unhappy with the nutritional value of school lunches, they’ll send bag lunches with their children. That’s fine as a temporary solution, but what about the students who receive free or reduced lunches? If their families are struggling to make ends meet, they should not have to take on the financial burden of preparing nutritious lunches for their children, a responsibility that has always fallen with the National School Lunch Program. But how do we begin taking on this issue?
Hopefully you haven’t gotten the chance to taste jailhouse cuisine, but if you’re a product of the American school system, you probably have childhood memories of standing in line for grey mashed potatoes, half-thawed mystery meat, and slimy canned peaches. How do the trays measure up?
A collaboration between GOOD and Column Five Media
When I purchased my Brita this fall, I signed up to receive email reminders when it was time to change the filter in my pitcher. In exchange for providing Brita with my email address, I received a coupon for $2 off my next filter and had the option to integrate my filter change alerts into iCal.
After receiving my first reminder email from Brita, I’m loving a few things about this service:
- Instant reminders about something that would easily slip my mind
- Coupon to make purchasing additional filters more likely
- Integration with iCal for daily reminders as I browse my calendars
- Direct link customized to the store where I purchase replacement filters, and info about where to find them
- Information about how to recycle my old filter
The idea of these reminder emails is such a simple idea, but it answers all my questions in a quick and simple manner. Looking for an easy way to provide unparalleled service to your customers? Take a page out of Brita’s book.